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Initial This opened on September 3, 2009 and we have never looked back! We are a small business with a big dream - making women feel good about themselves!!! 

We are so thankful for the support shown to us over the past 17 years… Can’t wait to see what the future holds. 

Initial This is owned by Julie Gammon Wyatt. Born and raised in Carthage, TN, is where her passion and love for business began. Working in her father’s businesses was where it all started! She loves working with the public and learning all about her customers!